Zeldin Cares and Arctix Launch Dakota Project to Protect Homeless Population This Winter

Starting Immediately This Initiative Will Distribute Over 108,000 New Winter Garments Worth Over $5 Million to Qualifying Charities

NEW YORK – On Saturday, December 16, 2023, Chairman of Zeldin Cares, Lee Zeldin, announced the launch of the Dakota Project which is aimed at promoting comfort and warmth for the thousands of Americans sleeping on the streets and in shelters this winter season. Arctix, a premium outerwear brand, is donating over 108,000new, high quality winter garments valued over $5 million that Zeldin Cares will help distribute to qualifying charities starting immediately. These garments will include jackets, hats, gloves, and other items in men’s, women’s and children’s sizes. 

The inspiration for the Dakota Project comes from Dakota Bruderman, the teenage daughter of Arctix Chairman, Matt Bruderman. With the launch of this unprecedented campaign, Arctix and Zeldin Cares will be utilizing a national network of qualified non-profits to serve as distribution points for the donated outerwear. Those organizations can apply to receive winter outerwear at www.Dakota-Project.org.

“Too many Americans are spending nights on the streets and in shelters as we head into this winter season. Zeldin Cares is proud to partner with Arctix to implement the Dakota Project and make sure that individuals and families in need are able to stay warm in comfortable outerwear. This historic distribution of millions of dollars worth of new apparel is an essential way for Zeldin Cares and Arctix to uplift underserved communities,” said Lee Zeldin, Chairman of Zeldin Cares.

“Lee and his team have been instrumental in helping to make the Dakota Project a reality, which means helping tens of thousands of people across the country. Zeldin Cares will be providing valuable assistance in creating a national network of organizations that will distribute this unprecedented donation of outerwear. I want to thank Lee Zeldin and his team for their tremendous commitment to this effort” said Matt Bruderman, Chairman of Arctix.